WHEN: ONE DESIGN WEEK 2016
The interactive workshop Drink Design presented the creation of a new design for a drink. Throughout the process, the participants are acquainted with the basic design principles empathy, vision, creativity and balance. The aim of the initiators from a leading agency for design thinking in Bulgaria, DesignThinking.bg, is to show the audience that design is not just creative thought, but a tool that can be used to make decisions on functionality and user experience. Drink Design is part of the portfolio of the agency and is created in their desire to explain the complicated matter of design thinking in simplest way possible so as to inspire a greater number of people to use it.